About
What The Oxer is
A media brand covering international showjumping — for the people inside the sport, and for anyone who wants in.
The position
Showjumping is followed by millions and covered like a niche hobby. The Oxer treats it the way modern media treats Formula 1 and football: sport first, then the money, the culture and the lives around it.
The readership
Riders and ambitious amateurs, owners and syndicates, trainers, grooms, agents, organisers and brands — and a growing number of people who found the sport through a livestream and stayed.
Where it lives
On Instagram, where the sport already is, and in the email roundup. More will follow as the audience asks for it.
Close up, you can see the horse thinking.
Photo — Greg Rosenke